Four Principles launches rebrand to FP, alongside new website
Dubai, UAE – 2nd September, 2024
Four Principles Management Consulting, a leading Lean management and Digital consultancy based in Riyadh and Dubai, is thrilled to announce that the company is rebranding and will now be known publicly as FP. Alongside this exciting transformation, FP is launching its dynamic, new and improved website. This milestone reflects FP’s commitment to innovation and client-centric solutions in the field of management consulting.
The new branding includes a simplified and updated logo consisting of the initials “FP” in upper-case, the colour palette and fonts remain the same for online and offline company literature.
The new visual identity will go live in September 2024 when the company’s website will also be relaunched. The new logo was designed to be easily identifiable and better suited to digital and online use. Whilst this is the first announcement of the official rebrand, the company has been widely known as “FP” both internally and externally for some years now.
The redesigned website will remain hosted on www.fourprinciples.com, and offers a sleek and intuitive interface designed to provide clients with seamless navigation and enhanced access to FP’s comprehensive range of services, which now includes enhanced offerings in Digital Transformation. Just as FP assess a company’s operations before implementing a strategy of process improvements and sustainable cost reduction to eliminate wasteful activities, products and resources, the new website cuts to the chase, dispensing with wasteful content to offer a concise insight into Lean philosophies, as well as showcasing FP's expertise and capabilities in supporting businesses across various sectors.
"We are excited to introduce our new identity, alongside our new website, which represents a significant upgrade in how we engage with our clients, candidates and partners," said Seif Shieshakly, Co-founder & Managing Partner. "Our goal is to provide a user-friendly platform that not only highlights our consulting solutions but also serves as a valuable resource for industry insights and thought leadership."
Key features of the new website include:
- Streamlined Navigation: Easy-to-navigate menus and sections that enable visitors to quickly find relevant information about services, case studies, careers and team information.
- Responsive Design: Optimized for desktop, tablet, and mobile devices to ensure a consistent and enjoyable browsing experience.
- Rich Content: Access to articles and expert opinions that offer valuable insights into current trends and best practices in management consulting.
In addition to showcasing FP's expertise, the website reinforces the firm's commitment to transparency and client satisfaction. Visitors can explore client testimonials and success stories that demonstrate the tangible impact of FP’s work.
"We believe that our new website will serve as a powerful tool for both current and prospective clients seeking innovative solutions to complex business challenges," says Patrick Wiebusch, Co-founder & Managing Partner. "It reflects our ongoing dedication to delivering exceptional value and results."
FP invites visitors to explore the new website and learn more about how its tailored consulting services can drive business growth and success.
For more information about FP and its services, please visit www.fourprinciples.com and contact via info@fourprinciples.com or +971 4 368 2124.
