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We deliver measurable results

Our solutions are centered on delivering a demonstrable return on investment for your business.

FP started by bringing the Japanese philosophy of Kaizen, also known as Lean Management or continuous improvement, to forward-thinking businesses across the Middle East and further afield.

Building on our success, today we execute fully-fledged organizational transformations, ranging from OpEx transformations and post M&A operational efficiency improvements, to customer journey enhancement and turn-key lean digital transformations.

Our vision is to be the highest quality and most reliable partner for our clients on their transformational journeys. We enable them to become the most efficient and effective competitors in their industries, with a mindset and organizational culture focused on sustainable continuous improvement.

FP was established in 2010 by managing partners Seif Shieshakly and Patrick Wiebusch, who met at Porsche Consulting in Germany, the management consulting branch of Porsche AG.

Our original name, Four Principles (now FP), derives from the Toyota Production System, which is based on four core principles: Pull, One Piece Flow, Takt (or timing) and Zero Defects. Our DNA is still rooted in these four core principles.

Our approach to transforming organizations is to work side-by-side with our clients to achieve lasting value by ‘doing’, rather than ‘showing’. In short, we get __it done. We identify where change is needed, and we execute those changes. Our aim is to transform processes and people, to ensure improvements can be sustained long after we leave. By providing practical, adaptable solutions tailored to the business, we always aim to deliver a demonstrable and sustainable return on investment.

Today, we employ over 50 people across two offices in Dubai and Riyadh. In 2017, our growing reputation and client base led us to joining forces with family-owned global business, Abdul Latif Jameel.

Founded in 1945, Abdul Latif Jameel is a diversified business with deep roots in the Middle East, North Africa, and Turkey (MENAT region). It operates across a wide range of industry sectors that contribute to the ‘infrastructure of life’ across the region,

With Abdul Latif Jameel’s passion for people, high performance and continuous improvement, we found a natural meeting of minds and an important business synergy, to drive growth and help organizations across the MENAT region to leverage the opportunities of the today’s fast-moving, connected economy.

Introducing Four Principles

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Latest News

#Life-at-FP #News

07/26

FP and AHHIL Initiative Host Interactive Case Competition for KSU Students

FP brings together King Saud University students in Riyadh for an interactive case competition that helps shape the next generation of consultants.

#About #Life-at-FP #News

07/26

FP Announces H1 2026 Promotions

FP marks the close of H1 2026 by recognising 3 promotions

#About #Life-at-FP #News #Publication

07/26

Smart Cities and Urban Intelligence

Smart City transformation is not simply a technological investment. It represents a structural shift in how cities are governed, decisions are operationalized, and urban services are designed and delivered.

#about #Life-at-FP #News #Publication

06/26

Counteracting Crises through Sustainable Cost Reduction: Turning Pressure into Performance

What if a crisis is not a catastrophe, but the best opportunity for transformation? A crisis creates something that is otherwise difficult to manufacture: urgency. However, during a crisis, few resources are available to implement any improvement.

#About #Life-at-FP #News #Publication

02/26

Why “Getting It Done” Is the New Gold Standard in Consulting

Over the past decade, the Middle East – and the GCC in particular – has emerged as one of the world’s most dynamic consulting markets. Ambitious national agendas, large-scale transformation programmes, and unprecedented levels of investment have driven sustained demand for advisory support.

#About #Life-at-FP #News

12/25

FP Appoints Abdalla Zaki as Partner – Digital Transformation

Four Principles announces the promotion of Abdalla Zaki to Digital Partner, recognising his outstanding contribution to client impact, digital capability building, and PF’s continued growth.

    Jobs at Four Principles

    Dubai

    People & Culture Operations Specialist

    Riyadh

    Office Manager - KSA

    Dubai

    Freelance People and Culture Operations

    Riyadh

    Senior Consultant - Lean Management Consultant

    Riyadh

    Associate Director - Lean Management Consulting

    Riyadh

    Associate Director - Digital Transformation

    Riyadh

    Manager - Lean Management Consulting

    Riyadh

    Manager - Digital Transformation

    Riyadh

    Senior Consultant - Digital Transformation

    Any questions #FourPrinciples?

    Let's get in touch

    Patrick Wiebusch

    Co-Founder & Managing Partner

    Dubai, UAE

    paw@fourprinciples.com

    Seif Shieshakly

    Co-Founder & Managing Partner

    Riyadh, KSA

    sis@fourprinciples.com

    Christina Sier

    People & Culture Director

    Dubai, UAE

    chs@fourprinciples.com

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