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Performance & Business Transformation

The performance of a business - in theory - should be an objective measure. In reality, it is anything but. What high performance looks like in one business could be very different in another.

Even within the same business, different departments and stakeholders will likely have a different perception of performance.

Similarly, business transformation can be driven by many different overlapping priorities, from operations and strategy to innovation and marketing, each with its own definition of what a successful business transformation should look like.

That’s why, when we’re working with clients on performance and business transformation, we always begin by defining a single, quantitative definition of the objective; a ‘North Star’ that guides every solution and every action and against which progress can be measured.  

The first challenge is to set the baseline based on the data we capture from within your organization, so every department and function is aligned on the current state. 

Second is to assess the capabilities and level of ‘maturity’ of the organization, particularly middle management, which will inform how fast and how far you can go. 

The third stage of our approach is capacity, which focuses on connecting the strategic objective with the operational objective. It breaks down the vision into specific operational actions that need to be taken to achieve that vision, for every department in the business. 

There is a tendency for organizations to expect technology alone to deliver the changes they need. This strategy rarely works. Our approach - stage four - is first to deliver transformation at the process level, the department level and at the people level, before we utilize our digital expertise to see how technology and automation can add further value to the transformation.


At every stage, we work side-by-side with your people to engage them in the project, explain the purpose of changes and guide them through the transformation and implementation process. If it's working well, perfect. If it's not working well, we recalibrate, we adjust, and we continue the work until we achieve the performance and business transformation to take your organization to the next level.  

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    Let's get in touch

    Mehdi Chelhi

    Senior Partner

    Dubai, UAE

    mec@fourprinciples.com

    James Ryan

    Senior Advisor

    Dubai, UAE

    jar@fourprinciples.com

    We’ll leave you transformed

    Our vision is to be the highest quality and most reliable partner for our clients on their lean journey to become the most efficient and effective competitors in their industries.

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