Supply Chain Digitization in the GCC: From Fragmentation to Integration
Despite massive investment in technology, many companies across the GCC and KSA are not seeing the expected benefits. Our analysis shows that the challenge is not the technology itself, nor the level of investment, but the degree of discipline applied to fundamentals such as master data quality, training, and adoption. This commitment is what separates global leaders from the rest—and drives substantial performance differences from the same technology.