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Publication

Lean Digital Agriculture: How Farming Is Ripe for Disruption

The agriculture industry has always been about doing more with less. Since the dawn of agriculture, ...

Industry

FMCG

Few sectors are as ever-changing as Fast-Moving Consumer Goods (FMCG)....

Publication

LEAN ROUTE-TO-MARKET

In general terms, a route-to-market (RTM) is the way a company brings the right products, to the rig...

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James Ryan

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Dubai, UAE

jar@fourprinciples.com