LEAN ROUTE-TO-MARKET
In general terms, a route-to-market (RTM) is the way a company brings the right products, to the right point of sales, at the right time. The RTM is the pipeline through which the company flows goods in one direction (supplier to customer), and the payments generated by them in the opposite direction(customer to supplier). In simple terms, a company could have the best product or service in the world, but it will fail if the company does not put the product or service in front of the right customers.