Consultancy-me.com recognizes Four Principles in its 2023 rankings, as one of the top consulting firms in the region, in multiple areas of expertise
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Automotive distribution, retail and after-sales businesses have more than their fair share of challenges to deal with, from acquisition, marketing and transportation, to warehousing, returns, and warranties.
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Our solutions are centered on delivering a demonstrable return on investment for your business.
Building on our success, today we execute fully-fledged organizational transformations, ranging from Opex transformations and post M&A operational efficiency improvements to customer journey enhancement and turnkey lean digital transformations.
Our vision is to be the highest quality and most reliable partner for our clients on their transformational journeys. We enable them to become the most efficient and effective competitors in their industries, with a mindset and organizational culture focused on sustainable continuous improvement.
FP was established in 2010 by managing partners Seif Shieshakly and Patrick Wiebusch, who met at Porsche Consulting in Germany, the management consulting branch of Porsche AG.
Our approach to transforming organizations is to work side-by-side with our clients to achieve lasting value by ‘doing’, rather than ‘showing’. In short, we get __it done. We identify where change is needed, and we execute those changes. Our aim is to transform processes and people to ensure improvements can be sustained long after we leave. And by providing practical, adaptable solutions tailored to the business, we always aim to deliver a demonstrable and sustainable return on investment.
Today, we employ over 50 people across two offices in Dubai and Riyadh. In 2017, our growing reputation and client base led us to joining forces with family-owned global business, Abdul Latif Jameel.
07/26
Smart City transformation is not simply a technological investment. It represents a structural shift in how cities are governed, decisions are operationalized, and urban services are designed and delivered.
06/26
What if a crisis is not a catastrophe, but the best opportunity for transformation? A crisis creates something that is otherwise difficult to manufacture: urgency. However, during a crisis, few resources are available to implement any improvement.
02/26
Over the past decade, the Middle East – and the GCC in particular – has emerged as one of the world’s most dynamic consulting markets. Ambitious national agendas, large-scale transformation programmes, and unprecedented levels of investment have driven sustained demand for advisory support.
12/25
Four Principles announces the promotion of Abdalla Zaki to Digital Partner, recognising his outstanding contribution to client impact, digital capability building, and PF’s continued growth.
12/25
FP marks the close of H2 2025 by recognising nine promotions
12/25
Despite massive investment in technology, many companies across the GCC and KSA are not seeing the expected benefits. Our analysis shows that the challenge is not the technology itself, nor the level of investment, but the degree of discipline applied to fundamentals such as master data quality, training, and adoption. This commitment is what separates global leaders from the rest—and drives substantial performance differences from the same technology.
Smart City transformation is not simply a technological investment. It represents a structural shift in how cities are governed, decisions are operationalized, and urban services are designed and delivered.
What if a crisis is not a catastrophe, but the best opportunity for transformation? A crisis creates something that is otherwise difficult to manufacture: urgency. However, during a crisis, few resources are available to implement any improvement.
Over the last decade and a half, the Middle East, and Saudi Arabia in particular, has become one of the most dynamic consulting markets globally. Ambitious national agendas, large-scale transformation programs, and unprecedented levels of investment have created significant demand for advisory support.
Despite massive investment in technology, many companies across the GCC and KSA are not seeing the expected benefits. Our analysis shows that the challenge is not the technology itself, nor the level of investment, but the degree of discipline applied to fundamentals such as master data quality, training, and adoption. This commitment is what separates global leaders from the rest—and drives substantial performance differences from the same technology.
Modern enterprises are adopting advanced analytics, artificial intelligence and real time reporting to transform decision making. These capabilities depend on strong foundations in governance: clear policies, reliable quality, consistent definitions and secure access. As regulatory requirements increase and digital ecosystems expand, a disciplined approach to governing and analyzing data has become a necessity rather than an option.
Cash Conversion Cycles are actually an indicator of how capable businesses operations are, long cycles lead to a Vicious Circle that organizations find hard to escape and badly affect both working capital and profit. While the interest costs of Extended Credit Cycles can be straightforwardly calculated, the effects of long Cash Conversions Cycles are much greater and much more impactful on success.
Our vision is to be the highest quality and most reliable partner for our clients on their lean journey to become the most efficient and effective competitors in their industries.
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