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Expert Opinion

How Agile Marketing Enables Organizations to Deal with Rapid Changes in Modern Markets

We live in an era where businesses thrive and fall faster than ever, when consumer’s desire for a wider variety of products at a competitive price is driving the markets and consumer’s expectations are increasing. Such a dynamic environment is a challenge to traditional marketing processes and drives the need for marketers that are fast-reacting and capable to quickly adapt marketing campaigns to the ever-changing consumer expectations.

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