Four Principles and Alpha Capital Sign New Partnership Deal to Enhance Operational Performance of Investment Fund Companies

Riyadh, Saudi Arabia – 13th December 2020

Four Principles, the leading Lean Management consulting firm in the GCC, today announced a partnership with Alpha Capital, one of the fastest growing Asset Managers in Saudi Arabia, to accelerate the efficiencies and growth of portfolio companies listed under its newly launched F&B Growth fund.

The partnership agreement covers Alpha Capital’s USD 100 million fund, focusing on the food and beverage (F&B) sector in Saudi Arabia, seeing Four Principles deliver tangible Lean Management expertise, enabling a transformation in operational processes across all portfolio companies.

Through the partnership, Four Principles applies a Lean business model known as Kaizen: the zero-waste process of putting into practice embedded, long-term, sustainable efficiencies that increase profitability at the same time as improving customer value. Benefits of the partnership include reducing lead time, enhancing supply chain management, improving quality, cutting unnecessary costs and enhancing employee motivation.

Fahad Al Saud, Managing Director at Alpha Capital, said: “Our partnership with Four Principles comes inline with our investment philosophy of delivering long-lasting impacts to our partners. Through this collaboration, we offer a unique value proposition both to our portfolio partners and investors as we target above average absolute returns on our funds. We expect any F&B business under the fund to benefit greatly from the operational enhancement brought by Four Principles, helping them accelerate their growth plans and giving them an edge against competitors.”

Seif Shieshakly, Co-Founder & Managing Partner of Four Principles, said: “Our partnership with Alpha Capital works directly on unlocking true potential across all companies in the investment fund. Lean Thinking can change mindsets from the ground-up, embedding long-term behavioural changes that are not only profitable in the short-term, but sustainable over the long-run. At Four Principles, we focus on reducing waste from day one to maximise efficiency of deployed capital in targeted companies to fuel profitable growth.”

Assaad Karam, Head of Private Equity at Alpha Capital, added: “At Alpha, we continuously seek to enhance our successful value creation model, and through this partnership, we are adding a new dimension of operational value add to our portfolio companies, at a juncture where SMEs need it more than ever to navigate the increasingly challenging business environment as a result of changing market dynamics.”

In providing trusted counsel to business leaders, Four Principles mentors and builds people’s capabilities, ultimately delivering better results for its clients. By successfully partnering with multiple renowned businesses and brands across the region, Four Principles also demonstrates a commitment to digitisation and streamlining operations, in line with region-wide strategies, including Saudi Arabia’s Vision 2030.


For more information on the partnership and on Four Principles, please contact Sneha Kanakraj, Communications Director, or +971 4 368 2124